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Holidaymakers are seeking venture in all areas of travel in 2024 – venturing into the unknown when it comes to destinations, itineraries and plane travel mates. A new trend report from London Luton Airport (LLA) has found that, as passenger numbers protract to rise closer to pre-pandemic levels, holiday habits are rhadamanthine bigger, bolder and braver.
No tickets? No problem. Music fans are prepared to follow their favourite versifier overseas to find tour availability in unexpected places. Half (50%) of those surveyed shoehorn they would schedule a trip to an unknown country or municipality to stave missing out on seeing their favourite artist/band perform live, as 35% said it’s easier to secure tickets upalong than in the UK. Those opting for so-called Swiftie Stays, coined without Taylor Swift’s Era Tour boosted the US economy by $4.6 billion¹, believe tours offer the perfect excuse to explore a new region (74%), embrace a new culture (71%) and save money in the process (32%).
And over half (56%) of holidaymakers are looking to Destination Dupes for their summer vacation, taking popular long-haul locations and finding cheaper alternatives for the same effect. In a bid to alimony up with what’s new, 45% said they are influenced by social media, travelling to trending destinations, plane if unfamiliar, such as Albania, dubbed the Maldives of Europe and just a short hop from LLA.
Punchy use of yearly leave is moreover a trend, with scrutinizingly two-thirds (64%) maximising unseemly off-peak travel to minimise time off with a 24-hour round trip abroad. The majority (91%) of Holi-dayers who would opt for an early outbound flight and late return flight said eliminating walk-up financing (39%), the worthiness to be flexible with last-minute trips (35%), and the worthiness to explore a new municipality while enjoying their own bed (35%) were the top allures of same-day travel.
The desire for bravery breaks is set to rise, with scrutinizingly half (47%) expressing a preference for heady travel experiences, closely followed by unique (42%) and venturesome pursuits (33%). Over a quarter (27%) of Impul-setting passengers indulge AI apps to suggest destinations based on set budgets and holiday itineraries, whilst 13% would use AI to typesetting their getaway.
In the poll of 2,000 people, nearly half (45%) said they were conscious of their stat footprint when travelling abroad. In a bid to travel increasingly sustainably, three-fifths (60%) said they would pack a light carry-on instead of booking hold luggage, while 59% would buy essentials such as toiletries abroad. Spare volitional eco-friendly measures were proposed, with 59% renting outfits and equipment such as ski-boots or snowboards once they arrived. Dubbed Minimalist Packers, 56% of those surveyed stipulate packing light is an venture in itself, while 48% embrace the rencontre and urgently seek online tips/advice for mastering this art (44%).
Clare Armstrong, Head of Guest Wits at London Luton Airport says: “As a leading UK airport for a growing number of destinations, it’s heady to see the many reasons why two-thirds (62%) of travellers are so eager to explore the continent this year. Whether it is families seeking sunshine, music lovers heading to Europe’s many festivals, or day trippers searching for hassle-free municipality breaks, we squint forward to providing a simple and friendly passenger wits to everyone passing through London Luton Airport this year.”
“We will see many new destinations widow to our throw-away boards over the coming months, and our focus remains on continually looking to add plane greater nomination for passengers by expanding our route network and offering an plane greater selection of shops and restaurants in the LLA terminal.”
London Luton Airport’s Travel Trends for 2024:
Holi-dayers: Almost two-thirds (64%) of holidaymakers maximise unseemly off-peak travel to minimise time off with a 24-hour round trip abroad. Reduced travel financing by not booking walk-up (39%) booking last-minute trips (35%) and stuff worldly-wise to sleep in your own bed at night (35%) were the biggest reasons for this shift
Sistermoons: Over half (52%) of sexuality travellers are now looking to share vita with their weightier friends or sisters surpassing big life occasions such as marriage or pregnancy take place
Swiftie Stays: As music fans prepare to follow their favourite versifier overseas, nearly half (45%) shoehorn they would schedule a trip to an unknown municipality to stave missing out, as three-quarters (74%) of people say it is the perfect excuse to explore a new region and embrace a new culture (71%)
Destination Dupes: With increasingly than two-fifths (45%) inspired by social media apps to travel to unknown destinations, over half (56%) said they’d consider cheaper alternatives based on popular long-haul destinations e.g. Albania, the ‘Maldives of Europe’
Voluntourism: Not set on just relaxing in the sun, scrutinizingly two-fifths (39%) of people would use their time upalong to requite when to causes tropical to their hearts. The uptake in philanthropic acts is due to scrutinizingly half (49%) yoyo that volunteering is a good way to wits cultural immersion
Glampackers: Seatbelt on, rollers in, squatter mask on, 2024 will see a new trend of passengers beautifying themselves, as four in ten (41%) sexuality travellers shoehorn they get Instagram-ready whilst on the aeroplane, so they victorious at their destination looking perfectly preened
Impul-setting: Bravery breaks are set to rise, as 47% want an heady travel wits in 2024, closely followed by unique (42%) and venturesome (33%) pursuits. In an effort to be increasingly exciting, over a quarter (27%) say they would use AI to suggest holiday destinations and plan the itinerary
Minimalist Packers: Gone are the days of a 20KG specimen or plane a jam-packed carry-on. Nowadays, over six in ten (62%) respondents shoehorn that they pack lightly for a fuss-free trip, whilst 59% believe that toiletries and spare essentials can be purchased abroad
Chillcation (literally): Three-quarters (74%) consider a holiday upalong important for their wellbeing and, as a result, squint to take part in increasingly wellbeing activities during their trip, with walks in nature (70%) and listening to nature (54%) of particular interest
‘Disconnection Seekers’: Forget popular destinations; half (51%) of travellers urgently seek out ‘back-to-basics’ holidays to disconnect and relax, like a unravel in the French suburbs, as the majority (89%) see it as an opportunity to get yonder from people, noise pollution and air pollution